The rise of the eBook saw retailers and technology companies such as Apple and Amazon providing publishers with quick and simple routes to market via their platforms. Although this was initially beneficial, it resulted in publishers becoming reliant on a few dominant retailers. By ceding control of the eBook value chain, publishers have become limited in their ability to take full advantage of the opportunities presented. Publishers face significant challenges when they attempt to reduce this reliance and seek alternative and more direct routes to market. Building and maintaining a direct sales offering can be prohibitively expensive and time consuming, and there are myriad regulatory requirements to comply with. Many of those who have braved these obstacles have achieved a disappointing return on investment, as they have struggled to create a differentiated offering and a compelling value proposition for readers. At Erudition, we embarked on a range of experiments to find new approaches to direct sales that can be highly beneficial for a wide range of publishers. One of our most successful projects was the development of a direct sales offering for a small publisher of digital resources for musicians called Informance. Despite being a small publisher in a niche market starting from scratch, Informance was able to build a profitable business with more than 95% of revenue from direct sales to customers in over 70 countries. How was it achieved? Here are a few things that worked particularly well for this publisher. A simple, one-page guest checkout, making it as easy as possible for customers to make a purchase without onerous registration steps upfront Using this checkout as a landing page with discount offers for online marketing campaigns via platforms like Facebook and Google AdWords Bundling […]
Free Webinar – Fighting eBook Piracy with Bitcoin and The Blockchain
Global eBook piracy is a growing challenge for publishers and options for combatting it suffer from a variety of pitfalls. We’re pleased to announce that we will be presenting a free webinar with Digimarc on the evolving eBook piracy threat and introducing an innovative approach that leverages the disruptive forces of Bitcoin and blockchain to detect and deter digital pirates. Attend the webinar and learn about: Current methods for combatting eBook piracy and their respective pros and cons How Bitcoin and the blockchain can be used to provide both enhanced protection and a better customer experience How to turn pirates on each other and penetrate hard-to-reach places such as the dark web and peer to peer networks Exciting possibilities and opportunities for promoting, distributing and selling eBooks How to leverage this new approach to promote, distribute and sell more eBooks to a wider audience Attendees will also get the opportunity to pilot this new approach for free! Don’t miss this webinar if you’re interested in finding out more about this unique, industry-first development and how it can enhance your anti-piracy strategy while opening up new sales channels and opportunities. Air Date: Thursday, September 28th at 10:30am ET / 7:30am PT Duration: One hour Cost: Complimentary Registration: Click here
Erudition and Digimarc announce Bitcoin-based anti-piracy solution for eBooks
Companies collaborate to develop the next generation of solutions for combatting eBook piracy using Bitcoin and the blockchain.
A Reader-Friendly Solution for eBook Piracy
Erudition Digital launches new solution using Bitcoin and the blockchain to fight eBook piracy
Seeing Impressionism in a Whole New Light
New enhanced publication featuring the art of Impressionism to launch in Apple iBookstore
Impressionism: A Legacy of Light – Masterpieces of Art Launches
Series of visual eBook tours through major movements in art launched.
Bring the Wonders of the Natural World to Life – Saturday Science Launches!
Enhanced eBook series featuring popular back garden experiments launches.
Your Complete Musical Companion to Brahms’s Piano Concerto No.1 Launches
Third in interactive series of digital guides to the greatest works of classical music launches on 30th October.
Your Complete Musical Companion to Bach’s Mass in B minor Launches
Second in interactive series of digital guides to the greatest works of classical music launches on 28th August.
Read, Listen, Discover – Your Complete Musical Companion
Interactive series of digital guides to the greatest works of classical music launched.