Consumers are becoming increasingly shut off from the traditional world of marketing, rendering many advertising techniques ineffective. Content marketing is a technique which counters this by providing consumers with valuable and relevant content which goes beyond simply trying to sell to them.
eBooks are an ideal content marketing tool for acquiring new customers and learning more about existing customers. Their relatively low production costs and perceived value make them an increasingly attractive part of the marketing mix for businesses, brands and other organisations who are not primarily publishers.
